Believe it or not that's a dupli-color spray can paint called "metalcast".
After prepping the wheels I put about 6 coats of the paint and 6 coats of a clear acrylic enamel. Its still not as thick of a coating as I would like so I'm considering taking them to an auto body place and having them clear coat the living crap out of em to get a nice strong coat.
Here's what it looks like:
And here's a pic of me applying my first coat. I plan on replacing all 4 tires so i just sprayed onto them without a worry.
I'm pretty happy with the results, it doesn't look like every other set of painted rims.
Lastly heres what she looked like before any paint